• Mapped the reservation workflow by aligning customer journey, operational processes, CRM, and booking systems to identify process gaps and create operational documentation for a high-turnover role.
• Coordinated marketing campaigns across international markets through email, WhatsApp, web, and social channels.
• Supported product operations by coordinating website updates, booking platforms, rates, and technical SEO improvements.
• Produced commercial materials for sales teams, international partners, and FIEXPO 2026.

• Designed and led a tourism perception study involving community members, visitors, tourism operators, and environmental stakeholders.
• Conducted mixed-method research including 201 surveys and 10 interviews.
• Synthesized findings into perceptual maps, opportunity areas, and strategic recommendations for institutional decision-making.

Brands: Cinnabon, Auntie Anne's · Markets: UK, India, Malta, Cyprus, Greece

• Standardized operational and service quality processes across five international markets.
• Adapted global operating standards to local operating realities while maintaining brand consistency.
• Facilitated cross-functional alignment to improve operational execution across franchise networks.

• Designed end-to-end service workflows for a certified digital healthcare platform.
• Conducted user research to identify operational and customer experience improvements.
• Bridged clinical, product, and engineering teams to translate complex requirements into implementable solutions.

• Supported international business development through trade fairs and multilingual client engagement.
• Adapted commercial materials for international markets and cross-cultural communication.

• Designed user flows and information architectures to improve digital experiences.
• Collaborated in agile product teams to translate business requirements into user-centered solutions.

• Developed executive communication materials for consultants across multiple industries and business functions.
• Synthesized complex business analyses into clear, decision-oriented visual narratives.
• Mentored junior designers and contributed to production standards and knowledge management.

• Supported research, communication, and digital strategy projects for academic and scientific organizations.
• Designed stakeholder-facing materials that translated complex information into accessible communication.